We are so excited that our marketing plan for Apple Mini iPad is in the final stage. The mini iPad will come with a 7.85-inch screen and a resolution of 1024x768. The mini iPad function list includes WiFi tethering (hotspot) for the 3/4G model, Microsoft Office compatible word processing, enhanced multi-tabbed web browsing, video-conferencing, enhanced photo and video feature and enhanced iBook and other format of e-book support. New mini iPad will also support an eagerly sought-after feature: a SD slot. Much like a camera and mobile phone, a SD slot is where a memory card could be plugged in for transferring photos to and from mini iPad.
Our target markets are students, parents and students whose ages are between 18 and 45. To get the mini iPad launched, its price has been set at $249/per unit, final packaging has been designed, approved and ordered. Advertising is needed to educate customers about the new product’s benefits. Our recent marketing survey shows very positive reactions from most potential customers.
E-textbook is a new trend in school. Apple mini iPad is a good learning tool to download e-textbook. Apple’s computer products are well-known for its gorgeous design and user-friendly interface. We are considering if it is possible to open an Apple store on campus for University students to purchase Apple products including the new mini iPad. We would like to hear more comments from you.

